Colorado rolls out new logo
Colorado rolls out new logo and slogan for state brand campaign - The Denver Post.
This is pretty good. I like the feel of it. Which is good, since we’re going to start seeing it everywhere. The green color looks a little too light to me for some reason, and one of the treatments with the text way off to the right looks like it has some crazy-wide leading.
My favorite part is the explanation of why the state flag wasn’t good enough for a recognizable basis of a logo.
But in a nationwide survey where people were shown the flag with no other identifying information, more respondents said it represented Chicago than those who correctly identified it as the Colorado flag.
A related survey question showing the standard green-and-white Colorado license plate — even when it was viewed without the word “Colorado” — had high recognition among the national respondents.
To be fair, most state flags are terrible for branding. I eventually like Colorado’s bizarre Pac-Man flag better than the Nebraska and Iowa state flags.
